All deals

Apex Logistics

At Risk
$16,000DiscoveryCloses Oct 26, 2026Marcus Lee
WIN Score™
61/100

Why WIN DEALS predicts this deal is winnable

  • Champion shared a clear implementation timeline
  • Pricing page revisited by two stakeholders

Critical Risk Factors

  • Competitor mentioned in the last call
  • Only one stakeholder is engaged

Signal Diagnostics

Apex Logistics has shown interest but uneven momentum. Elena Ruiz is the most active contact, and the discovery activity suggests the team should focus the next touchpoint on a concrete decision milestone.

Backed by 4 supporting signals from recent CRM activity.

Stakeholders

ER
Elena Ruiz
Champion
Strong engagement
JW
James Wilson
Economic buyer
Not engaged
LR
Liam Reed
Technical evaluator
Engaged